Digital marketing is always changing. New trends come up quickly, and it can be hard to keep up. If time travel were real, marketers would jump to the next year to see what is coming. Since time travel isn’t possible, predictions must be used to guess what digital marketing will be like in 2024. Angela Liberatore, a digital marketing expert, will help explore the latest trends for 2024. Get ready for a look into the future!



Metaverse:

The Metaverse is like a big virtual world inside our own. Meta, which Facebook owns, controls this digital space. It is a new online universe where people can experience virtual or augmented realities, creating a fun and interactive place for everyone.

In this future world, having a digital version of yourself lets you do anything you want. This idea is similar to playing video games. Social trading can happen because many virtual worlds connect, making space available everywhere.

This is why digital marketers today are finding ways to use videos to create a new type of digital marketing. They fill the gap that exists in this exciting online world.

NFTs:

Digital tokens that can be traded are called tradeable tokens. Each NFT, or Non-fungible Token, has a unique token that shows it is the original and belongs to you only. NFTs are not just for art and technology; they are also becoming popular in marketing.

Some companies use NFTs in a lottery to promote their brand. For example, Marriott Bonvoy held a raffle where people could win a free NFT and 200,000 Bonvoy points. This shows how brands like Adidas and Marriott use new digital marketing methods.

Using NFTs as a marketing tool can create many new chances for growth and success.

Cryptocurrency:

Cryptocurrency is very popular in finance today. Many people thought it would fail, but it has become successful and outperformed others.

Young people, especially millennials, really like investing in cryptocurrencies. They see it as cool and modern. To attract this younger crowd, cryptocurrency investment platforms offer free crypto to help people learn about this new investment method.

Like Google Pay, cryptocurrencies can buy groceries and other everyday items. In 2024, new trends in digital marketing will reach new heights.

Social Commerce:

China has created a big business with social commerce, earning billions of dollars. Brands show their products in live videos on social media, letting viewers immediately buy them. On sites like Instagram, brands can use the Shop feature to add a Show Now button during live streams. Social commerce is a top digital marketing trend for 2022, making it easier for customers to go from seeing ads to buying products.

Voice Search:

Voice search has grown in popularity since it started on smartphones in 2014. Smart speakers, like Alexa and Google Home, are now found in 20% of homes. People are getting used to voice-controlled devices, showing that this way of searching is here to stay.

Google says its voice search is now 95% accurate. This high accuracy makes voice search easier, more fun, and more personal because people can ask questions and get clear answers. Overall, voice search is now simpler and better for finding information.



Wrap up:

Digital marketing is changing fast, and it’s important to stay updated to succeed. In 2024, watch for the growth of the Metaverse, NFTs, cryptocurrency, social commerce, and voice search. According to digital marketing expert Angela Liberatore Melbourne, these trends will help brands connect better with customers and create new growth opportunities. Marketers can use these new ideas to reach more people and get better results. The future of digital marketing is exciting and has many opportunities!