Creating wholesale custom shirts involves a detailed process that ranges from designing to production and distribution. Dallas wholesale shirts has composed this comprehensive guide that will walk you through each step, ensuring that your custom shirt business can thrive in the competitive market. Whether you're catering to a corporate client, a sports team, or a fashion line, these steps will help you produce high-quality custom shirts in bulk.

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Understanding the Market and Setting Goals

Step 1: Identify Your Target Market

Before diving into the production process, it's crucial to identify your target market. Are you catering to businesses, schools, sports teams, or fashion retailers? Understanding your audience will guide your design and marketing strategies.

Step 2: Set Clear Goals

Determine what you want to achieve with your wholesale custom shirts. Are you aiming for high volume sales, establishing a brand presence, or providing high-quality apparel for a specific niche? Clear goals will help you measure success and adjust your strategies accordingly.

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Designing the Shirts

Step 1: Create or Select Designs

Work with a graphic designer or use design software to create unique and appealing designs. Consider the preferences of your target market and ensure the designs align with current trends. Keep in mind the limitations of various printing methods, such as color restrictions and level of detail.

Step 2: Choose the Right Colors

Select colors that complement your designs and resonate with your target audience. Ensure that the colors are consistent across different shirt sizes and styles. Pantone Matching System (PMS) colors can help achieve color consistency.

Step 3: Determine Shirt Styles and Materials

Decide on the types of shirts you will offer. Common options include t-shirts, polo shirts, and long-sleeve shirts. Choose materials that are appropriate for your designs and target market. Cotton, polyester, and blends are popular choices, each with its own advantages in terms of comfort, durability, and printability.

Selecting a Printing Method

Step 1: Screen Printing

Screen printing is ideal for large orders due to its cost-effectiveness. It involves creating a stencil (screen) and using it to apply layers of ink on the shirt. This method works well for simple designs with few colors.

Step 2: Direct-to-Garment (DTG) Printing

DTG printing is suitable for complex designs with multiple colors. It works like an inkjet printer, directly applying the ink to the fabric. While more expensive than screen printing for large orders, DTG offers excellent detail and color range.

Step 3: Heat Transfer Printing

Heat transfer printing involves printing the design on a special paper and then transferring it to the shirt using heat and pressure. This method is versatile and suitable for smaller runs or customized orders.

Step 4: Embroidery

Embroidery adds a high-quality, durable touch to shirts, especially polo shirts and corporate apparel. It involves stitching the design directly onto the fabric using threads. While more expensive, embroidery is ideal for logos and text.

Sourcing Materials and Equipment

Step 1: Find Reliable Suppliers

Identify and establish relationships with suppliers who provide high-quality blank shirts and printing materials. Look for suppliers with good reviews, competitive prices, and reliable delivery schedules.

Step 2: Invest in Equipment

If you plan to handle production in-house, invest in the necessary printing equipment. Screen printing requires screens, inks, and dryers; DTG printing requires a DTG printer and pretreatment equipment; heat transfer requires a heat press; and embroidery requires an embroidery machine.

Step 3: Quality Control

Ensure that all materials meet your quality standards. Test the fabrics, inks, and other materials before starting full-scale production. High-quality inputs lead to high-quality outputs.

Production Process

Step 1: Prepare the Design Files

Convert your designs into the appropriate format for the chosen printing method. This may involve color separations for screen printing or rasterizing for DTG printing.

Step 2: Set Up the Printing Equipment

Set up your printing equipment according to the manufacturer's instructions. Ensure that all settings are correct for the type of fabric and design.

Step 3: Print a Sample

Print a sample shirt to check for any issues with the design, colors, or alignment. Make necessary adjustments before proceeding with the full order.

Step 4: Full-Scale Production

Begin the full-scale production process. Monitor the quality throughout the run to catch and address any issues early.

Step 5: Post-Printing Processes

Depending on the printing method, you may need to cure the ink (screen printing) or apply a finishing process (embroidery). Ensure all shirts are properly finished and ready for packaging.

Packaging and Distribution

Step 1: Inspect the Shirts

Perform a thorough inspection of the finished shirts to ensure they meet your quality standards. Check for any defects in the printing, embroidery, or fabric.

Step 2: Package the Shirts

Package the shirts in a way that protects them during shipping and enhances their presentation. Use branded packaging if possible to reinforce your brand identity.

Step 3: Shipping and Delivery

Choose reliable shipping partners to ensure timely and safe delivery of your shirts. Provide tracking information to your customers and keep them informed about the delivery status.

Marketing and Selling

Step 1: Develop a Marketing Strategy

Create a marketing strategy that targets your identified market segments. Advertising via social media, email, and other platforms may help you reach a wider audience. Highlight the unique features and quality of your custom shirts.

Step 2: Set Competitive Pricing

Determine your pricing strategy based on your costs, market demand, and competitor pricing. Make sure you're making a fair profit by setting pricing that meet your expenses.

Step 3: Offer Excellent Customer Service

Provide exceptional customer service to build loyalty and encourage repeat business. Address customer inquiries and issues promptly and professionally.

Evaluating and Improving

Step 1: Collect Feedback

Gather feedback from your customers about the quality, design, and overall experience. Use this information to make improvements to your products and processes.

Step 2: Analyze Sales Data

Analyze your sales data to understand which designs and products are most popular. Use this information to inform future production and marketing efforts.

Step 3: Continuous Improvement

Continuously seek ways to improve your products and processes. Stay up-to-date with industry trends and innovations to keep your offerings competitive.


Creating wholesale custom shirts involves careful planning, design, and execution. By understanding your market, choosing the right materials and printing methods, and focusing on quality, you can produce high-quality custom shirts that meet the needs of your customers. With the right strategies in place, your custom shirt business can thrive and grow in a competitive market.