Now, custom rigid boxes are one of the most popular trends within the packaging field because they contribute to adding a luxurious touch to the products while at the same time protecting them. 

However, it is important to remember that even the perfect custom rigid boxes can sometimes turn out to be way less than desirable. When this happens, Researchers were quick to point out that it gives rise to a lot of problems between businesses and consumers. 

This article will explain each of these issues in more detail, so as to prepare clients for them, and how these potential problems might be avoided. Thus, learning about typical issues concerning custom presentation boxes will help avoid such drawbacks and improve the companies’ packaging processes.

Poor Design Choices

The leading cause of rigid boxes is usually design-related problems. Sometimes a box which seems suitable on paper will not look good when made into a real-life box. It is possible to come up with a box whose dimensions are unlike these measurements in the figure or whose material is not as strong as the other materials used in the construction of the box. When the design fails to factor in dimensions, certain products get exposed to damage during shipping or handling if the containers do not protect them adequately. It is recommended that the boxes designed are ergonomic or functional ones that will meet the aesthetic taste and still achieve the intended function or purpose of the boxes.

Inadequate Material Quality

One of the biggest factors is the quality of the material that will compose the custom rigid box packaging. This is because using low-quality material is likely to shrink the integrity of the box and this causes it to be easily damaged. Low quality or purchase of cheap cardboard or not using appropriate material in the right thickness of the delivery boxes end up becoming bent or crushed. There is a need to source high-quality materials that not only improve the appearance of the box but also add strength for handling the intended workouts. Getting value from this investment applies to ensuring the product quality and presentation are constantly checked and preserved.

Misaligned Brand Messaging

Of course, a custom-printed rigid box should convey the values and messages of the brand it will contain. That is why, if there is a difference between the packaging and the brand image, the customer is confused. For instance, a luxurious item that has been placed in a simple and unelaborate box will lead to the perception being set at a low value. Brands must make sure packaging fits into the marketing mix of the company by colours, fonts and designs which are familiar to customers, the brand and message should match for a uniform and continuous brand image.

Not Paying Attention to Consumer Wants

Another major factor that makes the custom rigid boxes succeed with consumers is their expectations. When expectations are created by the written word or a brand logo and the packaging does not measure up it can lead to disappointment. For example, consumers will expect that the luxury item is packaged in the same manner and style as the item is being marketed. Failure to meet these expectations leads to the provision of wrong information that leads to negative reviews and low customer trust. Packaging designers and brand managers have to involve themselves in research to identify what is most appreciated in packaging by the target market.

Insufficient Closure Mechanisms

The closure mechanism of custom rigid box packaging is also believed to be another important reason that can cause failure. Due to a poor seal in the box, the contents might not be protected well hence there will be product damage. This could also be tasking for the consumer especially when they receive a packaged item not properly packed. There are many different closures that brands may choose from, which provide the security customers want while using materials that will not frustrate the consumer by making the packaging difficult to open.

Lack of Customization Options

Today’s consumers are unique, and thus forcing them into a particular design seems less attractive, making custom printed presentation boxes less desirable. If the packaging does not have choices for personalizing, then people may not be compelled to pay attention to it when it is on the shelf or online. An incredible number of design options make it possible for brands to offer customers something new and uncharted. Customization can also get closer to the consumer’s feelings which may ensure consistently consuming products. That is why brands should look for different possibilities to improve this aspect of packaging to make it more attractive.

Lack of Compliance 

Especially in today’s environment concern market, a lack of sustainable management can impact the efficiency of custom rigid boxes. More and more, customers feel drawn to products with companies that are making efforts on the environmental cause. Chances are also high that consumers are willing to pay more for products that are produced in an environmentally friendly manner, or products that have less waste associated with their production. Even if the outer layers of the packaging, and this includes the primary and secondary packaging, do not reflect sustainable principles, consumers who are now super conscious of what they are they are doing to the environment may shy away from purchasing from that brand. 

Conclusion

Custom rigid boxes are one of the most effective methods of branding and product presentation, but they might backfire if done wrong. Focusing on fears that have been noticed as the main ones including poor design, quality of the material, and failure to meet the consumer’s needs, brands can enhance packaging strategies. Utilizing good quality material, making a connection between the design and branding messages, and considering sustainability make these boxes a marketing asset. Finally, good packaging is always about creating a pleasant feel for the consumer and also about making sure that the product lasts and when opened, is well welcomed.